Fair trade with Nature- Why Should We Care?


We live in a world where we keep asking questions to ourselves about the reason for our existence. Of course the current lifestyle we’re living - living in a robotic world and getting surrounded by materialistic things and desires - is not the objective. People often blame development and technologies for playing a key role in the destruction of nature. We say that it alone has resulted in climate change. Technology isn’t the bad guy.

The bad guys are instead our desires.

The bad guys are instead our desires - not being conscious enough, and a casual yet ownership attitude towards anything and everything are. The thought that we feel that we ‘own’ things in this world has made us slaves and resulted in the condition we’re in. We’re fighting for greener cities, cleaner water, animal conservation, against deforestation, harmful orthodox religious practices but nothing has changed. Activism plays its role, but ‘activism’ needs proper ‘actions’. Corporations and bureaucrats can shape the future of the entire country, not the politicians. The USA is nothing without its global brands. In India, no one could ever imagine fast and cheap internet before JIO. Now we all see what a small business model can do to a country.

Ethical Business

The way we currently do business is really unethical. More than 50% of businesses and countries’ GDPs directly or indirectly affect nature. In a fair trade when we take something, we give something in return. Or else, if we take anything as a ‘gift’, we value it as precious. We can’t say what we take from nature is a ‘gift’. Gifts cannot be for commercial purposes. We are extracting everything from and exploiting nature but what are we giving her back in return? This one-sided exploitation has to be changed. There are a lot of change-makers who are already working on a circular economy. And we at our organization, have a strict foundation of ethical business practices. In further blogs, you’ll know every single detail about GoingZero, from our working culture to our marketing perspective.

What is Waste?

Since childhood, I’ve learned only from nature. From nature’s perspective, there’s nothing called waste. Everyone’s ‘waste’ is a ‘wealth’ of some other elements of nature. But if you feel what you throw and discard is of no use to anyone, not even the smallest entity of nature, this is an actual waste. Over the centuries, to curb our dependencies on natural substances, we’ve developed many synthetic polymers including plastic, which is now a big headache for most countries. But when we develop, when we use, when we consume, technically we’re not responsible for what will happen to them post that. This is the root cause of everything. When we’re not conscious.

Okay! If you learn from nature then you’ll understand that only nature is responsible for every beautiful creation around us, and nature itself is responsible for the destruction.
Okay now you might say, ‘I always put my waste in the dustbin’, but here the problem starts.
Suppose, you are eating kachori from a street-food vendor in a styrofoam bowl and with proper responsibility put it in a blue dustbin, with proper responsibility the street vendor puts that in ‘Swachh Bharat vehicle’ and the person dumps that in the cities in the dumping yard or the sorting center, where such light plastic element is hardly picked for recycling.

Here we can blame everyone, from the manufacturer to the sorting person, but if one person - the consumer acts responsibly, this entire chain can be fixed.
And being conscious consumers we have the power to ‘demand’ what is right. Our activities matter because demand affects the supply. I have tested this method in person. Now the shops I visit never give me anything in plastic polythene, because I have irritated them so much about giving out eco-friendly bags, and they are also afraid of losing one customer. Lol.

There are so many other such points and observations, which I’ll cover in my upcoming blogs. Stay tuned.

Written by: Naman Sharma

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